Ray Civello has been a hair stylist for fashion and editorial shoots for over 37 years. We were thrilled to work with him for the collaborative AVEDA Congress 2013 project, which included three beautiful 3D Printed headpieces manufactured using Laser Sintering (LS). Civello, who developed the design a few weeks before AVEDA Congress 2013, first began prototyping the design by hand in his massive workshop at AVEDA Canada, but quickly realized the raw and organic nature of sculpting by hand just couldn’t capture his vision. After teaming up with designer Stephen Ma, Civello’s vision fell to Stratasys Direct Manufacturing to deliver upon.
We manufactured the designs using 3D Printing via Laser Sintering which created the perfect, refined and elegant look Civello envisioned. Check out the video below for our exclusive interview with Ray Civello, a backstage look at the art of hair dressing, and a peak of the 3D Printed headpieces taking on the catwalk.
“3D Printing gave us the opportunity to look at a whole different way of approaching the design. The [3D Printed] outcome is really what I was looking for: Refined, beautiful, elegant and very detailed. I can’t imagine how we would’ve gotten that amount of detail by hand, it just couldn’t exist.” – Ray Civello, CEO & President of AVEDA Canada